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Beauty By Imagination – Our Story
Imagination has always been a driving force in the BBI story–as evidenced by our humble beginnings when Goody founder, Henry Goodman, sold hair combs out of a pushcart in lower Manhattan during the early 20th century.
Flash forward to 1977: An equally industrious Jeff Rosenzweig (founder of JD Beauty Group) broke into the beauty industry by selling hairbrushes and accessories out the back of his weathered white van at flea markets all over the NY Metro Area. Smart and scrappy, Jeff took that idea and eventually evolved it into Wet Brush—the Original Detangler® that has millions falling in love after just one stroke.
Since then, founders like Ouidad namesake Ouidad Wise and Bio Ionic’s Fernando Romero have continued to spearhead innovative concepts for everyday solutions. From first-in-market products for curly hair to styling tools that contain natural negative ions, big ideas have always been a part of our brand DNA.
Most recently Mahisha Dellinger, CURLS Founder and CEO has joined the BBI family. Combining her business background with her passion for natural hair advocacy, she worked tenaciously to develop a line of effective and eco-conscious products for natural curly hair.
Today, Wet Brush, Goody, Ouidad, Bio Ionic, CURLS and several other iconic beauty brands are all part of the Beauty by Imagination/ACON Investments LLC family.
While our name may have changed, one thing has remained a constant for over a century: Our creative spirit lives on in everything we do.
“At BBI, we are more than the sum of our products. We are dreamers. We are innovators. We are a global company of like-minded people who love what we do and strive to make the idea of beauty accessible to all. By partnering with Monae Everett (@monaeartistry) we plan to lift-up the stylist community by encouraging, educating and celebrating every hair moment as Gold Crown Sponsor of the 2023 Texture Style Awards.”
Lisa Shafer
AVP Events, Education & Ouidad Salons
Silver Sponsor
Myavana
Techturized Inc. (dba MYAVANA) is a global Black-owned, women-led beauty tech company that analyzes hair strands to recommend personalized hair care regimens. With over 50,000 customers and subscribers worldwide, MYAVANA is the first AI system to recognize textured, multicultural hair. Their recommendation methodology is scientifically proven for all hair challenges and hair care needs, and is trusted by some of the biggest brands, including ULTA, Unilever, and Amazon. MYAVANA was engineered by Computer Scientist Candace Mitchell Harris and has been featured by Forbes, TechCrunch, Inc. Magazine, Buzzfeed, SXSW, Black Enterprise, CNN, CNBC, ESSENCE, EBONY, BET, Marie Claire, WWD, MSNBC, Naturally Curly, The Real, and Business Insider. For more information, visit MYAVANA.com.
“We are beyond delighted to be a part of Texture Styling Awards, MYAVANA is connected because we CARE. Understanding that Texture Is Transformative, we are aligned in celebrating artistry, diversity and excellence.”
Robin Groover
Chief Hair Officer
Bronze Sponsor
Ulta Beauty
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place®. Today, Ulta Beauty operates more than 1,300 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit https://www.ulta.com.
“Ulta Beauty is committed to celebrating the beauty of all hair types and artistry behind the chair. We are honored to partner with the Texture Style Awards, who help the world see the beauty of all hair textures.”
Moroccanoil
Inspired by the Mediterranean, the Moroccanoil brand comes to life through our iconic turquoise packaging and a signature fragrance, for an exotic experience that transports the senses. Our first product, the original Moroccanoil Treatment, pioneered oil-infused haircare and created the worldwide buzz on argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. And today, our goal remains unchanged: to continue pioneering innovation in beauty, while using our platform to make a difference, through our PETA Beauty Without Bunnies Certification as a cruelty-free brand, certifying that we never test our products on animals, as well as other efforts to give back.
Moroccanoil hair and body products are available at fine salons and retailers, spas, and online in over 80 countries worldwide. Visit us at Moroccanoil.com. For daily inspiration, follow @Moroccanoil on Instagram, TikTok and Twitter; subscribe to our beauty tutorials on YouTube, and find us on Facebook!
“Hi, I am Robert Ham, VP of Moroccanoil Global Education. I am so excited to partner with texture style awards, where all hair types and textures are represented. Historically, the beauty industry has focused primarily on straight or wavy hair types, leaving those with curly and coily hair feeling underserved and often excluded.
By recognizing and acknowledging the diversity of all hair textures, the beauty industry can create products and services that meet the unique needs of people with different hair types. This includes formulated hair care products, styling tools, and techniques that work well for every hair category.
This recognition helps to promote inclusivity and diversity within the industry to break down harmful beauty standards and promote self-love and acceptance for people of all backgrounds. At Moroccanoil, we want everyone to feel seen, heard, and valued in the world of beauty.”
Robert Ham,
VP of Moroccanoil Global Education
Honoree Sponsors
WELLA Education
Wella Company is an innovative global leader in the beauty industry that combines 140+ years of earned wisdom and industry experience with the momentum of a newly minted independent entity. Now marking two years as a standalone company, Wella Company is one of the fastest-growing beauty companies in the sector. The company has a portfolio of iconic professional and retail hair, nail, and beauty tech brands including Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.
The company serves legions of artists and owners across the professional hair and nail community in more than 100 countries. Each day, a diverse community of more than 91 million beauty lovers and industry professionals, social influencers, ambassadors, followers, employees, and customers engage with and are impacted by Wella Company products across the globe. With the belief that business can be a catalyst for positive change, Wella Company acts to enable people, organizations, and societies to collectively prosper. Environmental, Social, and Governance (ESG) is at the core of Wella Company’s purpose-led agenda. Sustainability and Diversity, Equity and Inclusion are fundamental to who we are, how we operate and how we support the industry and communities we serve.
Wella Company is building the best beauty company in the industry, ensuring that when the industry thrives, we thrive. And as we make progress on our agenda to care for our planet and leave a positive impact on society, we will become a champion for change whose legacy will be worthy of our iconic history. For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.
BIOLAGE PROFESSIONAL
In 1990, Biolage Professional was born from the mind of hairdresser and entrepreneur Arnie Miller, who saw the opportunity to bring out hair’s natural beauty, touchable and full of movement. Since its conception, the brand has been inspired by natural ingredients, and known for its iconic white packaging and signature fragrance. Biolage Professional is recognized worldwide as a leader in salon haircare, offering high-performance, professional-quality products inspired by botanicals — and that reputation continues to grow.
Biolage Professional is committed to consistently improving its formulas and sustainability standards, and is proud to announce that as of Aug. 1, 2022, the brand is 100% vegan, cruelty-free approved under the Leaping Bunny program by Cruelty Free International, and its signature bottles are made from post-consumer recycled plastic. We recognize that sustainability is a journey of continuous improvement, and we invite you to join us.
“Biolage also recognizes the importance of creating products that can compliment all hair types. Partnering with Monaè Everett and the Texture Styling Awards is one way to show our commitment to supporting all textures of hair. Monaè has been an important part of the Biolage community and we are thrilled to be able to support this competition.”
Rachel Flowers,
Director of Education | BIOLAGE
Raw Luxury
Raw Luxury by Lorin is dedicated to supporting kinky/curly hair types. Having access to quality extensions that match your natural hair is our main focus. We offer a wide range of extension textures and installation methods for versatility and styling. Our desire is to have various options available as more women transition to wearing their natural hair. We offer scholarships, classes and mentoring to stylist who are looking to expand their knowledge to textured hair.
“We are so excited to see such wonderful artistry and creativity displayed from the stylist. This is a great competition for those who may not have a platform elsewhere. Having an awards show dedicated to all hair types and textures is amazing and we are so proud to be apart of this platform.”
Melanie Phipps,
Owner/Founder of Raw Luxury by Lorin
The Evoke Agency
Founded in 2009, The Evoke Agency was one of the first marketing agencies focused on the growing space of social media. President and Founder, Kelly Ehlers saw opportunity in an underserved market, and embarked on a journey to elevate social media marketing. Today, The Evoke Agency is home to a robust workforce with a team dedicated to producing top-notch content fueled by thoughtful strategy. Ehlers strives to work with clients and hire team members that share company values and adhere to this all-in work ethic.
The Evoke Agency maintains an innovative team with the mission of connecting people to brands organically, to evoke an emotional, authentic response. Listed on the Forbes 500 and Forbes 5,000 rankings for Fastest Growing Company, and named one of the best entrepreneurial companies in the nation by Entrepreneur Magazine, The Evoke Agency’s reputation lives up to its values and original purpose.
At The Evoke Agency, the consumer and brand experience is deftly managed by treating social media as a science. With talented Millennial and Gen Z digital natives in the offices, The Evoke Agency is keenly aware of trends in the social media, pop culture and technology environment. The Evoke Agency acts as an extension of each individual brand, engaging with communities in real time and providing thoughtful attention to detail.
The Tease
The Tease Media was launched in 2019 by Ideas That Evoke founder Kelly Ehlers. The Tease is a digital destination for all things hair, beauty and pop culture. The Tease includes an online magazine, community, series of podcasts, a subscription sampling box and custom digital offerings. The Tease aims to talk in a prosumer space, bringing together the consumer and stylist, through intelligent conversation fueled by credible information from industry experts.
The goal of The Tease is to bring salon professionals and brands together, getting the products pros and consumers want and care about into their hands.
Aveda Arts and Sciences Institutes
The Aveda Arts & Sciences Institutes are redefining how beauty is regarded as a category and profession; casting
beauty education as the point of inception for creative professionals and preparing them to make their mark on the world.
We believe that it is through dedication and education that our students will prepare for the possibilities of the
beauty industry. They will learn how to forge memorable connections and master their creativity to achieve its
greatest significance.
Aveda Arts offer a purposefully designed, hands on education. Our Cosmetology & Esthiology programs equally pushes and encourages students, evolving them into capable, confident artists — all while guided by a thoughtful teaching staff
every step of the way.
“Aveda Arts and Sciences Institutes is a large and diverse network of cosmetology and esthetics schools. We pride ourselves in developing curriculum that achieves technical proficiency in our students and believe that can only be achieved with a full understanding of all hair types. The Texture Hair Awards embodies a shared value of celebrating hair across the full spectrum of texture and we are grateful for the opportunity to sponsor this event.”
Tatum Neil,
Creative Director, Elevate Hair and Aveda Arts
Social Art House
social art house is a pro-beauty management and creative agency, offering an expansive consulting experience for brands through ingenuity, originality and imagination. we believe in the power of relationships and building authentic connections that nourish, develop and strengthen our professional community. it’s our mission to build long-lasting collaborations that promote strategic development and growth for all.
Textel
Textel is the leading texting platform for contact centers. It was built specifically to improve your client experience, increase engagement, and deepen relationships while driving efficiency and revenue.
With thousands of customers, like The Woodhouse Day Spa, Aveda Institutes, and Paul Mitchell Schools, Textel is the platform for salons that want to connect with clients faster and easier than ever. To learn more, visit www.textem.net.
“Textel is proud to be the preferred partner for the beauty industry, offering more than +1400 brands two-way texting, text marketing, and chatbots. As we join forces with the Texture Style Awards, we’re so excited to help your teams connect and serve your guests.”
Michelle Steimann
Sr. Director of Channel Development – Beauty Industry | Textel by Capacity
Flourish by Sage
In the heart of a global pandemic, Flourish by Sage emerged from a humble New Jersey kitchen by college founder, Sienna Sage, who recognized the need to challenge long-standing beauty standards that marginalized natural hair. As Sienna’s brainchild, Flourish by Sage is a powerful platform dedicated to transforming perceptions and care for natural hair. We firmly believe that you were born to flourish, and our naturally derived 3-in-1 cream, oil, and gel solution is here to empower you. Tailored to repair, stimulate, moisturize, and protect textured hair based on your unique hair type and goals, our products unleash your full potential. Discover your personalized journey through our website’s hair consultation feature, receiving automated product suggestions designed exclusively for you. Join the Flourish Family, embrace your crown with confidence and true understanding – it’s your time to flourish!
Flourish by Sage is proud to be an honored sponsor of the Texture Style Awards, as we strongly align with their mission to illuminate the beauty and versatility of textured hair. We share their commitment to celebrating and empowering individuals with textured hair, and through our products and platform, we aim to provide support and resources that promote self-expression and confidence in embracing natural hair.